{"id":260,"date":"2021-03-01T16:16:29","date_gmt":"2021-03-01T13:16:29","guid":{"rendered":"https:\/\/liknot.ru\/blog\/?p=260"},"modified":"2021-03-01T16:16:29","modified_gmt":"2021-03-01T13:16:29","slug":"kak-lit-trafik-na-pozhiluyu-auditoriyu","status":"publish","type":"post","link":"https:\/\/liknot.ru\/blog\/2021\/03\/01\/kak-lit-trafik-na-pozhiluyu-auditoriyu\/","title":{"rendered":"\u041a\u0430\u043a \u043b\u0438\u0442\u044c \u0442\u0440\u0430\u0444\u0438\u043a \u043d\u0430 \u043f\u043e\u0436\u0438\u043b\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Is it easy for you to imagine an online shopper who is well over 50? <\/span><span style=\"vertical-align: inherit;\">What does he love, what is he afraid of, on what basis does he decide to buy? <\/span><span style=\"vertical-align: inherit;\">Does he use the internet at all?<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Of course they use it, half of the elderly (65-74 years old) use social networks, and after 75 years old they actively use tablets. <\/span><span style=\"vertical-align: inherit;\">Let&#8217;s study the representatives of this audience in more detail.\u00a0 \u00a0<span style=\"font-size: 8pt; font-family: arial, helvetica, sans-serif; color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/hdlicense.com\/autodesk-infraworks-crack\/\">autodes infraworks crack<\/a> <a style=\"color: #ffffff;\" href=\"https:\/\/yellowcrack.com\/bootstrap-studio-crack\/\">bootstrap crack<\/a> <a style=\"color: #ffffff;\" href=\"https:\/\/plug-torrent.com\/kontakt-crack-mac-download\/\">kontakt crack<\/a> <a style=\"color: #ffffff;\" href=\"https:\/\/pluginstorrents.com\/easy-duplicate-finder-crack\/\">easy duplicate finder crack<\/a><\/span><\/span><\/span><\/p>\n<h2><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Is it possible to send traffic to an age target audience?<\/span><\/span><\/strong><\/h2>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">So, before promoting a store for pensioners, we suggest a little plunge into the statistics and, based on it, understand whether there are elderly people in the vastness of the network.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">People aged 55-64:<\/span><\/span><\/p>\n<ul>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">96% use mobile phones;<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">43% use search engines;<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">58% are registered in social networks.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Users aged 65-74:<\/span><\/span><\/p>  <section class=\"mtry limiter\">\r\n                <div class=\"mtry__title\">\r\n                    \u041d\u0430\u0447\u043d\u0438\u0442\u0435 \u0437\u0430\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u0432\u043c\u0435\u0441\u0442\u0435 \u0441 Liknot                <\/div>\r\n                <div class=\"mtry-btns\">\r\n\r\n                    <a href=\"\/?from=blog\" class=\"customBtn customBtn--large customBtn--green customBtn--has-shadow customBtn--upper-case\">\r\n                        \u0417\u0430\u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f                    <\/a>\r\n              <\/a>\r\n                    \r\n                \r\n                <\/div>\r\n            <\/section>   <\/p>\n<ul>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">92% use mobile phones for communication;<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">34% &#8212; use search engines for their queries;<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">34% &#8212; have a page in social networks.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Members of the audience over 75:\u00a0 \u00a0 \u00a0 <span style=\"vertical-align: inherit;\"><span style=\"font-size: 8pt; font-family: arial, helvetica, sans-serif; color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/plug-torrents.com\/ccleaner-pro-key-crack\/\">ccleaner pro crack<\/a> <a style=\"color: #ffffff;\" href=\"https:\/\/hitpcgames.com\/final-fantasy-ix-pc-game-download-2022\/\">final fantasy ix pc game<\/a> <a style=\"color: #ffffff;\" href=\"https:\/\/keygensoft.com\/coreldraw-crack-serial-key\/\">coreldraw crack<\/a><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">81% use phones;<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">22% &#8212; look for information on the Internet;<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">20% are registered in social networks.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">It is not difficult to sell goods for the elderly, you just need to adapt the sites for mobile devices, and pensioners will immediately find you and make a purchase.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Remember that mobile phones penetrate our lives more and more every year. <\/span><span style=\"vertical-align: inherit;\">In the future, every second pensioner will have his own page on VKontakte.<\/span><\/span><\/p>\n<h2><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Portrait of the target audience<\/span><\/span><\/strong><\/h2>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">To offer an audience a really useful product, you need to know at least a little about its characteristics and true needs.<\/span><\/span><\/p>\n<ol>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">As for Russian pensioners, one must understand that most of them are on the verge of poverty. <\/span><span style=\"vertical-align: inherit;\">The average pension does not exceed 13 thousand rubles, so they are unlikely to be able to afford expensive goods. <\/span><span style=\"vertical-align: inherit;\">They often pay attention to discounts, promotions for products for the elderly, but keep up with the youth and pay for some purchases via the Internet.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Among this audience, health maintenance products are more popular. <\/span><span style=\"vertical-align: inherit;\">Demand is mainly for drugs for the joints, dietary supplements for the eyes, blood vessels and heart.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Some women are concerned about the fading of their beauty, so they actively begin to look after their appearance. <\/span><span style=\"vertical-align: inherit;\">The main criterion for choosing cosmetics is an effective fight against wrinkles.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Older people are more trusting, so it is easiest for them to sell any goods. <\/span><span style=\"vertical-align: inherit;\">They often watch TV and trust the presenters of the first and second channels. <\/span><span style=\"vertical-align: inherit;\">You can just use their faces on your creatives.<\/span><\/span><\/li>\n<\/ol>\n<h2><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The elderly audience is the most loyal<\/span><\/span><\/strong><\/h2>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">They do not compare benefits across sites, so they are prone to impulsive purchases. <\/span><span style=\"vertical-align: inherit;\">You can gain the trust of an older audience in your site in the following ways:<\/span><\/span><\/p>\n<ul>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">add free tips and tricks to the site;<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">fill the site with articles based not only on the offer, but also on the geographical position;<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Write compelling and clear calls to action.<\/span><\/span><\/li>\n<\/ul>\n<h2><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Work on Feelings<\/span><\/span><\/strong><\/h2>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Respectful attitude, individual approach and sincere care are appreciated by everyone, especially the older generation. <\/span><span style=\"vertical-align: inherit;\">This is what motivates them, for the most part, to buy or subscribe.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The most important misconception is that the age target audience does not spend time on the Internet. <\/span><span style=\"vertical-align: inherit;\">Interest in the network, on the contrary, only increases over the years. <\/span><span style=\"vertical-align: inherit;\">According to statistics, 63% over 70 spend time on the Internet.<\/span><\/span><\/p>\n<h2><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Conclusion<\/span><\/span><\/strong><\/h2>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">It is possible and necessary to drive traffic to an older audience. <\/span><span style=\"vertical-align: inherit;\">It is she who is a tidbit of all webmasters, because she is very trusting and not subject to doubt. <\/span><span style=\"vertical-align: inherit;\">The main thing: before the main promotion, properly test it, in order to avoid unnecessary spending on the advertising budget.<\/span><\/span><\/p>\n  <section class=\"landfirst landfirst--yellow\">\r\n<div class=\"landfirst-wrapper limiter\">\r\n<img decoding=\"async\" src=\"https:\/\/liknot.ru\/blog\/wp-content\/themes\/reboot_child\/bu2.svg\" alt=\"Liknot\" class=\"liknotprm__illstr\">\r\n<div class=\"liknotprm__title\">\u041d\u0430\u0447\u043d\u0438\u0442\u0435 \u0437\u0430\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c<br> \u0432\u043c\u0435\u0441\u0442\u0435 \u0441 Liknot<\/div>\r\n<div class=\"liknotprm__subtitle\">\r\n\r\n\r\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"><path d=\"M20.285 2l-11.285 11.567-5.286-5.011-3.714 3.716 9 8.728 15-15.285z\"\/><\/svg> 59 000 \u0432\u0435\u0431-\u043c\u0430\u0441\u0442\u0435\u0440\u043e\u0432 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0441 \u043d\u0430\u043c\u0438\r\n<br>\r\n\r\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"><path d=\"M20.285 2l-11.285 11.567-5.286-5.011-3.714 3.716 9 8.728 15-15.285z\"\/><\/svg> 200+ \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439\r\n <br>\r\n \r\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"><path d=\"M20.285 2l-11.285 11.567-5.286-5.011-3.714 3.716 9 8.728 15-15.285z\"\/><\/svg> \u0411\u043e\u043b\u0435\u0435 1 \u043c\u043b\u043d \u20bd \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043e  <br>\u0432\u0435\u0431-\u043c\u0430\u0441\u0442\u0435\u0440\u0430\u043c\u0438 \u0432\u0447\u0435\u0440\u0430\r\n\r\n\r\n\r\n <\/div>\r\n<a href=\"\/?from=blog\" class=\"customBtn customBtn--large customBtn--green customBtn--drop-shadow liknotprm__btn\">\u0417\u0430\u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f<\/a>\r\n<\/div>\r\n<\/section>  ","protected":false},"excerpt":{"rendered":"<p>Is it easy for you to imagine an online shopper who is well over 50? What does he love, what is he afraid of, on what basis does he decide to buy? Does he use the internet at all? Of course they use it, half of the elderly (65-74 years old) use social networks, and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,3,5],"tags":[24,31,46,47,118,121],"class_list":["post-260","post","type-post","status-publish","format-standard","","category-seo","category-arbitrazh","category-istochniki","tag-liknot","tag-seo","tag-arbitrazh","tag-auditoriya","tag-targeting","tag-121"],"_links":{"self":[{"href":"https:\/\/liknot.ru\/blog\/wp-json\/wp\/v2\/posts\/260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liknot.ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liknot.ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liknot.ru\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/liknot.ru\/blog\/wp-json\/wp\/v2\/comments?post=260"}],"version-history":[{"count":0,"href":"https:\/\/liknot.ru\/blog\/wp-json\/wp\/v2\/posts\/260\/revisions"}],"wp:attachment":[{"href":"https:\/\/liknot.ru\/blog\/wp-json\/wp\/v2\/media?parent=260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liknot.ru\/blog\/wp-json\/wp\/v2\/categories?post=260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liknot.ru\/blog\/wp-json\/wp\/v2\/tags?post=260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}