{"id":413,"date":"2021-06-03T12:48:15","date_gmt":"2021-06-03T09:48:15","guid":{"rendered":"https:\/\/liknot.ru\/blog\/?p=413"},"modified":"2021-06-03T12:48:15","modified_gmt":"2021-06-03T09:48:15","slug":"yazykovoj-targeting-razbiraemsya-v-nyuansah","status":"publish","type":"post","link":"https:\/\/liknot.ru\/blog\/2021\/06\/03\/yazykovoj-targeting-razbiraemsya-v-nyuansah\/","title":{"rendered":"\u042f\u0437\u044b\u043a\u043e\u0432\u043e\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433? \u0420\u0430\u0437\u0431\u0438\u0440\u0430\u0435\u043c\u0441\u044f \u0432 \u043d\u044e\u0430\u043d\u0441\u0430\u0445!"},"content":{"rendered":"

You probably already know that targeted advertising is divided into 8 types of targeting. <\/span>Variability allows advertisers to customize ad campaigns in the most efficient way. <\/span>The best conversions can often be achieved by crossing several types of targeted ads. <\/span>Therefore, in the targeting stream, we tell you about each of the types. <\/span>Language targeting is next!<\/span><\/span><\/span><\/p>\n

You may be interested in:\u00a0 <\/span><\/span>Interest-based advertising and geographic targeting<\/span><\/span><\/a><\/p>\n

What is language targeting: why do advertisers need it?<\/span><\/span><\/span><\/h2>\n

With the help of language targeting<\/a> technology, the specialist gets the opportunity to specify the language of a group of customers from the target audience for which the correspondingly customized advertisements will be displayed. <\/span>The language you need does not matter — in Google Ads, the advertiser can choose any from the list.<\/span><\/span><\/span><\/p>\n

The main task of language targeting is to show advertisements to the target segment in the language in which people from the target audience visit third-party websites.<\/span><\/span><\/span><\/i><\/p>\n

If a conditional user of the Internet network and the Google search engine named Dmitry visits English-language sites on the topic you need, then you can develop<\/a> a personalized offer especially for him and similar users. <\/span>Such advertising will be shown for this category of people only on thematic English-language pages.<\/span><\/span><\/span><\/p>\n

Setting up detailed targeting by language in Google AdWords<\/span><\/span><\/span><\/h3>\n

\"Setting<\/span><\/p>\n

In the settings of advertising campaigns, the target scientist can choose the language of the customer segment to show them banners. <\/span>As mentioned, Internet users will see them exclusively on the sites and applications of the Google Ads display network<\/a> in this language.<\/span><\/span><\/span><\/p>

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Note. <\/span>Google will not translate ad text, much less keywords. <\/span>Ads will only be shown in a pre-configured form.<\/span><\/span><\/span><\/i><\/p>\n

We mentioned above that language doesn’t matter. <\/span>The advertiser has the right to choose one or more languages \u200b\u200bfor his target audience, as well as select all available at a time. <\/span>In such cases, advertising will be shown to the target audience if the key queries and languages \u200b\u200bof the segment match.<\/span><\/span><\/span><\/p>\n

Additionally, we note that sometimes targeting ads for all languages \u200b\u200bare the most promising. <\/span>This is due to taking more coverage of the target audience, because some users make their queries in search engines in different languages.<\/span><\/span><\/span><\/p>\n

To set up language targeting, follow these instructions:<\/span><\/span><\/span><\/p>\n